The GDPR – 5 Things Adtech Companies Need to Know

Many businesses in the Adtech sector have tried to minimise their data protection obligations by claiming that they do not process personal data at all, or do so only as data processors. With the advent of the General Data Protection Regulation (“GDPR”), such approaches seem increasingly untenable. Given the volume of data that is processed by Adtech businesses, and how central it is to their business model, it seems likely that the Adtech sector will face some of the toughest challenges in preparing for the GDPR. 

Filter by: