Privacy Shield The End of the Beginning

After two and a half years of negotiations, companies will be able to self-certify their adherence to the Privacy Shield principles from 1 August 2016. This is a watershed moment for the fledgling replacement for the Safe Harbor Framework, which will facilitate transfers of personal data from the EU to the US. Although some uncertainty remains regarding possible challenges, it is expected that the Privacy Shield will become a key component in companies’ strategies for creating compliant EU - US data flows.

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