New ASAI Rules on Advertising of HFSS Products

On 30 June 2021, the Advertising Standards Authority of Ireland (“ASAI”) published new rules relating to the advertising of High Fat, Salt and Sugar (HFSS) products in non-broadcast media. These rules will be incorporated into the Food and Non-Alcoholic Beverages Section of the ASAI Code of Standards for Advertising and Marketing Communications in Ireland (the “ASAI Code”) and will take effect on 1 December 2021.

Filter by: